Your Words are Your Reputation

April 01, 2013 by Linda Anger

It used to be that reputations were ruined by pencil scrawls on public bathroom walls, or derogatory notes passed in class. A single word or phrase could destroy your life – but that is ancient history, right? Not so.

Every post on your websites, blogs, or social networking sites impacts your personal and business life.

Now, I am a writer by trade, so maybe I’m hypersensitive. But from my perspective, messages containing spelling or uncommon usage errors cause me to question whether the author pays attention to quality in other aspects of their business — particularly when I see similar errors across multiple messages.

Here are three examples I’ve seen in the last week with the misused words underlined, and the corrected statements shown in italics:

“More homeowners choose us to market there properties then any other agency.” Should be: More homeowners choose us to market their properties than any other agency.

“… those of you that have been apart of the community…” Should be: those of you that have been a part of the community…

“… few our harnessing the true power… “ Should be: few are harnessing the true power…

Maybe the people who wrote these posts were in a hurry. Or, maybe they don’t care if their message is misconstrued and they look foolish. But the world is watching and people are judging: Will she make errors like that on MY paperwork? Can I trust him to be hyper diligent on my accounts?

Double check your emails – even your Tweets – before you hit “send.” Have someone else proofread your web content and articles before they go live.

Your reputation is at stake.

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Marketing through Social Media