There's an entire generation - the Millennials - who are finishing their education and becoming adult consumers, right?
And how do you think they are engaging with the world? You can be quite sure they're not flipping through catalogs or walking the streets seeking a new place to hang out.
They're on the internet, searching for what they want from the comfort of their apartment - searching before buying, and looking for deals.
As Nick Sweeney says in his January 4, 2013 article on CoupSmart.com, "As Facebook becomes as ubiquitous as Google, searching for deals will mean going to branded pages expecting a deal. After all, it’s the #1 reason people ‘Like’ a branded Facebook Page."
What does this mean for your company? It's simple, really:
When someone redeems a coupon from a local newspaper or home delivery package, they are anonymous. You have no idea who they are or if they will ever purchase your product or service again. With a Facebook Coupon, you gain important information about that customer, and have a direct avenue through which to engage with them. Every time they click through your Facebook Coupon to whatever Landing Page you set, you have the opportunity to learn more about them and give them more incentive to purchase from you.
If 2013 truly is to be the "year of the coupon" as Mr. Sweeney claims, and Facebook is the avenue the Millennials in particular will be using, having coupons on your Facebook Fan Page will serve the purpose of all advertising, which is to drive revenue.
Get ready to watch 'em make virtual clips!