Blogging: The Rule of Authority

June 26, 2013 by Linda Anger

On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When we matured, we also honored the orders of our boss, attorney, or doctor.

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Marketing your Content, Marketing through Social Media

How to Make Google Like Your Blog and Rank it Higher

June 24, 2013 by Linda Anger

Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google.

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Marketing your Content, Marketing Strategy & Plans, Blogging Creation Services

How to Write Gourmet Blog Posts

December 27, 2012 by Linda Anger

Single-Servings, Please

Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages.

Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next.

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Marketing your Content

Blog your Way to Social Media Stardom

November 09, 2012 by Linda Anger

Ever since sites like Wordpress were birthed, people have been launching blogs and linking to them in their social media networks.

Or at least they do it for a while.

Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.

Not so, says Jeff Bullas, a globally recognized social media star and technology expert, and he’s joined by others such as Adam Singer of Future Buzz and Darren Rowse at Problogger.

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Marketing your Content, Marketing through Social Media