On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When we matured, we also honored the orders of our boss, attorney, or doctor.
Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages.
Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next.
Or at least they do it for a while.
Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.