3 Ways to Build a Winning Homepage

March 09, 2015 by Erin Vezzetti

Before we start... What is a"winning homepage"?

Your homepage is your brand's welcome mat on the web. People will stop there before crossing the threshold to your website content. They'll form an impression about who you are, how welcome they are, and how you treat your guests. A winning homepage is one that does a great job with all of those things.

Think about the welcome mats of your friends & relatives. There's your festive aunt who has a personalized mat for each holiday, the dog lover with "Wipe Your Paws" out front, and the sibling who sorely needs to replace their threadbare mat (it's so useless, you don't bother wiping your shoes on it!)

What does your welcome mat - your website homepage - say about your business? (Pro tip: Be like your aunt!) How do you invite people in? Do you send the right message, drive users deeper into the site, and help qualified visitors do business with you?

That's what a winning homepage does.  Let's talk about how to make one.

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Marketing Through Website Design, Marketing Your Business, Search Engine Marketing

What is "Better Networking?"

January 31, 2013 by Linda Anger

A cool dozen people have told me over the last two weeks that they are committed to "better networking" in 2013.

When I asked, "What does that mean?" the common response was, "Attend more functions, pass out more cards, push for more business."

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Marketing Your Business

Contentment in 2013

December 21, 2012 by Linda Anger

Dear Friends:

As we turn our faces and thoughts and actions to the New Year, we are reminded that there are few things truly valuable in this world and this life. Contentment is one of them. The essay below was written by Napoleon Hill many years ago, but holds much for us to consider and move towards in our own lives. We hope it has meaning to you.

The Lucid Business Team - Jeff, Erin, Rita, Linda, and the rest of the staff.

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Consulting for Business, Marketing Your Business

Fear versus Inspiration in Sales

December 11, 2012 by Linda Anger

Find their pain and exploit it… that’s the basis of most sales training programs. Find their pain, find their fear, and get them at the gut.

Yes, it’s true. Going for the gut increases your sales.

And the question remains: Do you really serve yourself and your customers/prospects when you come from a space of pain/fear?

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Consulting for Business, Marketing Your Business

How to Be a Small Business with a Big Presence in the "D"

December 04, 2012 by Linda Anger

Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development Manager for Palace Sports and Entertainment.

“Under our new management, there are affordable print, broadcast, and event options for small businesses that are surprisingly affordable,” Kelly says. “People shouldn’t be scared off by the perception that partnering with the Palace is beyond their budget.”

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Marketing Your Business