AdWords Success Tip: Prioritize Your Campaigns

August 15, 2013 by Erin Vezzetti

Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You'll see AdWords Success when you learn to Prioritize your Campaigns.

Out of my own frustration, I researched and came across a system to analyze and improve campaigns, turning what used to be a drudgery into a relatively easy and enjoyable task.

Read More

Marketing via Pay-Per-Click Programs

The Flip Side of Google AdWords "Automated Intelligence"

July 24, 2013 by Erin Vezzetti

Be careful when you let Google do the thinking for you in pay-per-click!

Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some campaigns, but in this case, the plan was for those dollars to take them through the entire month.

Read More

Marketing via Pay-Per-Click Programs

Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords

February 08, 2013 by Linda Anger

What is a Landing Page?

A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your branding and contact information, but in most instances, they are not visible from your main web navigation. The sole purpose of a Landing Page is to cause a prospect to take a specific action—most commonly, to fill in a form, or to make a phone call. Landing Pages serve an entirely different function than your "main" website.

Read More

Marketing via Pay-Per-Click Programs

The Most Misunderstood Marketing Tool in the World

February 01, 2013 by Linda Anger

One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works.

At its most basic, AdWords is an advertising tool provided by Google, which facilitates quick connections between people looking for a product or service, and the people providing that product or service.

Read More

Marketing via Pay-Per-Click Programs

Adventures in Adwords #1

January 07, 2013 by Erin Vezzetti

"No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads," says the Google Adwords landing page.

Yep. That's the plain and simple truth. No matter what your budget, you can create ads for display on the Google network. It's simple, too, and the costs are reasonable.

Read More

Marketing via Pay-Per-Click Programs