3 Ways to Build a Winning Homepage

March 09, 2015 by Erin Vezzetti

Before we start... What is a"winning homepage"?

Your homepage is your brand's welcome mat on the web. People will stop there before crossing the threshold to your website content. They'll form an impression about who you are, how welcome they are, and how you treat your guests. A winning homepage is one that does a great job with all of those things.

Think about the welcome mats of your friends & relatives. There's your festive aunt who has a personalized mat for each holiday, the dog lover with "Wipe Your Paws" out front, and the sibling who sorely needs to replace their threadbare mat (it's so useless, you don't bother wiping your shoes on it!)

What does your welcome mat - your website homepage - say about your business? (Pro tip: Be like your aunt!) How do you invite people in? Do you send the right message, drive users deeper into the site, and help qualified visitors do business with you?

That's what a winning homepage does.  Let's talk about how to make one.

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Marketing Through Website Design, Marketing Your Business, Search Engine Marketing

Joomla! Websites Under Attack

April 24, 2014 by Jeff McElyea

It is common knowledge that there are legions of hackers trying to gain access to websites around the world. It is accepted as part of having a web presence that someone (human or automated) will try to attack your site many, many times each day. We have recently learned of an unusual spike in such events, and wanted to share it with you.

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Marketing Through Website Design

Do Stock Images Hurt Website Rankings?

June 21, 2013 by Linda Anger

Do Stock Images Hurt Your Website Rankings?

Adding images to your website is a good thing. From the reader’s perspective, images help people connect to your words and add visual interest.

Meanwhile, the SEO industry and web developer community has been questioning whether Search Engines mark you down for using stock images rather than original images.

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Marketing Through Website Design, Marketing through SEO

Website Liability: Get Smart on Security

March 21, 2013 by Erin Vezzetti

With ownership comes liability, whether the thing you own is a house, a car, or a website. Yes, as the owner of a website, you assume liability – but it’s not something to fear.

Just as you take steps to keep your wallet, credit cards, and keys safe, you should keep the computers used to update and manage your website free of viruses and other cyber-threats, and manage the security of your site as well.

Here are a few basic tips, learned through bumps & bruises in my years as a web professional, which can help you be a smarter, safer website owner:

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Marketing Through Website Design