What Your Social Media Photo Says About You

July 09, 2013 by Linda Anger

What does your Social Media Photo Say About You?

Maybe you think that photo of you and the grinning kids at the beach shows your "fun side." Maybe you think a sardonic smile and half-wink makes you look sophisticated.

Read More

Marketing through Social Media

Blogging: The Rule of Authority

June 26, 2013 by Linda Anger

On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When we matured, we also honored the orders of our boss, attorney, or doctor.

Read More

Marketing your Content, Marketing through Social Media

Your Words are Your Reputation

April 01, 2013 by Linda Anger

It used to be that reputations were ruined by pencil scrawls on public bathroom walls, or derogatory notes passed in class. A single word or phrase could destroy your life – but that is ancient history, right? Not so.

Every post on your websites, blogs, or social networking sites impacts your personal and business life.

Now, I am a writer by trade, so maybe I’m hypersensitive. But from my perspective, messages containing spelling or uncommon usage errors cause me to question whether the author pays attention to quality in other aspects of their business — particularly when I see similar errors across multiple messages.

Read More

Marketing through Social Media

Why Your Facebook Fan Page Should Include Coupons

January 11, 2013 by Erin Vezzetti

You built your business FB page in order to engage with customers and prospects, right?

There's an entire generation - the Millennials - who are finishing their education and becoming adult consumers, right?

And how do you think they are engaging with the world? You can be quite sure they're not flipping through catalogs or walking the streets seeking a new place to hang out.

They're on the internet, searching for what they want from the comfort of their apartment - searching before buying, and looking for deals.

Read More

Marketing through Social Media

When Online Buzz Becomes Illegal

January 07, 2013 by Linda Anger

When Online Buzz Becomes Illegal

We all want positive chatter online – great endorsements and the kudos of happy customers. But when the “buzz” is fabricated, it’s not only discouraging to prospective customers, it’s also illegal.

August 2012 saw a national data broker under investigation for endorsement allegations by the FTC. Turns out management instructed employees to write glowing comments on the company’s services. The comments were “edited” by management then posted on social media sites using account names provided by the company.

Read More

Marketing through Social Media

Blog your Way to Social Media Stardom

November 09, 2012 by Linda Anger

Ever since sites like Wordpress were birthed, people have been launching blogs and linking to them in their social media networks.

Or at least they do it for a while.

Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.

Not so, says Jeff Bullas, a globally recognized social media star and technology expert, and he’s joined by others such as Adam Singer of Future Buzz and Darren Rowse at Problogger.

Read More

Marketing your Content, Marketing through Social Media

The Black Hole of Social Media

October 09, 2012 by Linda Anger

For many businesses, social media is just a black hole, a virtual money pit, unless there is a strategy behind it that drives web traffic and lead generation.

It's a money pit because every hour you invest in it is money out the window unless you are seeing an equal, or larger, return than the cost.

Before you say, "But social media is free! It doesn't cost me anything!" consider this: Let's pretend you spend 2 hours on social networking sites over the course of the average day, and that your bill rate is $50/hour. You are losing $100 per day by not producing client work. In 2 work weeks you've spent 20 hours and $1,000 has gone out the window.

Read More

Marketing through Social Media