Do Stock Images Hurt Website Rankings?

June 21, 2013 by Linda Anger

Do Stock Images Hurt Your Website Rankings?

Adding images to your website is a good thing. From the reader’s perspective, images help people connect to your words and add visual interest.

Meanwhile, the SEO industry and web developer community has been questioning whether Search Engines mark you down for using stock images rather than original images.

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Marketing Through Website Design, Marketing through SEO

We're Not Saying "Goodbye," only "Farewell"

April 09, 2013 by Jeff McElyea

In Honor of Ron Current's Retirement

Every business in Shelby Township, Utica, and the Sterling Heights region knows Ron Current, who retires this week from his post as Vice President of the Sterling Heights Regional Chamber of Commerce and Industry.

In his final week with the Chamber, Ron granted an exclusive interview to Lucid Business Strategies, telling us tales of his career before the Chamber, the things he views as his successes, and even a few little-known but historically important stories. 

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Macomb County Businesses Honor Retiring Champion Ron Current

April 02, 2013 by Linda Anger

Ron Current

When Ron Current retires as Vice President of the Sterling Heights Regional Chamber of Commerce and Industry on April 11, 2013, the face of business and industry in Macomb County will change dramatically.

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Your Words are Your Reputation

April 01, 2013 by Linda Anger

It used to be that reputations were ruined by pencil scrawls on public bathroom walls, or derogatory notes passed in class. A single word or phrase could destroy your life – but that is ancient history, right? Not so.

Every post on your websites, blogs, or social networking sites impacts your personal and business life.

Now, I am a writer by trade, so maybe I’m hypersensitive. But from my perspective, messages containing spelling or uncommon usage errors cause me to question whether the author pays attention to quality in other aspects of their business — particularly when I see similar errors across multiple messages.

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Marketing through Social Media

Reading Between a Spammer's Lines

March 21, 2013 by Erin Vezzetti

Every so often I get an email from a client saying, “Hi Erin, do you know anything about this?” with a questionable website contact form attached. They want to know if the message is legitimate.

Perhaps it is a side effect of my profession, but my brain operates a little differently than most. I don’t “read” these messages, I dissect them, looking for the tell-tale signs of spam and/or fraud that other readers might pass right over.

I regularly take messages like this apart:

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Marketing through SEO

Website Liability: Get Smart on Security

March 21, 2013 by Erin Vezzetti

With ownership comes liability, whether the thing you own is a house, a car, or a website. Yes, as the owner of a website, you assume liability – but it’s not something to fear.

Just as you take steps to keep your wallet, credit cards, and keys safe, you should keep the computers used to update and manage your website free of viruses and other cyber-threats, and manage the security of your site as well.

Here are a few basic tips, learned through bumps & bruises in my years as a web professional, which can help you be a smarter, safer website owner:

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Marketing Through Website Design

Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords

February 08, 2013 by Linda Anger

What is a Landing Page?

A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your branding and contact information, but in most instances, they are not visible from your main web navigation. The sole purpose of a Landing Page is to cause a prospect to take a specific action—most commonly, to fill in a form, or to make a phone call. Landing Pages serve an entirely different function than your "main" website.

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Marketing via Pay-Per-Click Programs

The Most Misunderstood Marketing Tool in the World

February 01, 2013 by Linda Anger

One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works.

At its most basic, AdWords is an advertising tool provided by Google, which facilitates quick connections between people looking for a product or service, and the people providing that product or service.

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Marketing via Pay-Per-Click Programs

What is "Better Networking?"

January 31, 2013 by Linda Anger

A cool dozen people have told me over the last two weeks that they are committed to "better networking" in 2013.

When I asked, "What does that mean?" the common response was, "Attend more functions, pass out more cards, push for more business."

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Marketing Your Business

Want to Be Successful? Be Decisive

January 29, 2013 by Linda Anger

The great Napoleon Hill, author of Think and Grow Rich, The Law of Success, and many other books that lay out the path to success said, Opportunity never sneaks up on those who straddle the fence of indecision.

Hill made no bones about it: Successful people are decisive people, because they know that indecision wastes time that could otherwise be invested in productive tasks.

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Consulting for Business Growth