Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages.
Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next.
The best blogs are short and intellectually or emotionally nutritious. Just enough, ruthlessly edited for readability and comprehension.
When you think you have a lot to say, say it – then edit it down by half. If it’s still more than three or four short paragraphs, break it into a series of posts, spaced a few days apart.
Just like a gourmet meal.