Linda Anger

Recent Posts

What is "Better Networking?"

January 31, 2013 by Linda Anger

A cool dozen people have told me over the last two weeks that they are committed to "better networking" in 2013.

When I asked, "What does that mean?" the common response was, "Attend more functions, pass out more cards, push for more business."

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Marketing Your Business

Want to Be Successful? Be Decisive

January 29, 2013 by Linda Anger

The great Napoleon Hill, author of Think and Grow Rich, The Law of Success, and many other books that lay out the path to success said, Opportunity never sneaks up on those who straddle the fence of indecision.

Hill made no bones about it: Successful people are decisive people, because they know that indecision wastes time that could otherwise be invested in productive tasks.

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Consulting for Business Growth

When Online Buzz Becomes Illegal

January 07, 2013 by Linda Anger

When Online Buzz Becomes Illegal

We all want positive chatter online – great endorsements and the kudos of happy customers. But when the “buzz” is fabricated, it’s not only discouraging to prospective customers, it’s also illegal.

August 2012 saw a national data broker under investigation for endorsement allegations by the FTC. Turns out management instructed employees to write glowing comments on the company’s services. The comments were “edited” by management then posted on social media sites using account names provided by the company.

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Marketing through Social Media

3 Steps for Improving Business Results in 2013

December 30, 2012 by Linda Anger

Every January people make the requisite list of resolutions - things to change in their personal or work lives. Lose weight, go to the gym, spend more time with family. By the end of February, most are abandoned. Here are three steps that don't involve food, exercise, or elementary school band concerts, are simple and actually enjoyable—and they'll improve your business results because they'll improve your networking skills and relationships.

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Consulting for Business

How to Write Gourmet Blog Posts

December 27, 2012 by Linda Anger

Single-Servings, Please

Well-crafted, relevancy-rich blogs are like gourmet meals: they’re served up in stages.

Attention spans are short. Demand for relevancy is high, and everyone needs a bit of time to digest one course before going on to the next.

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Marketing your Content

Contentment in 2013

December 21, 2012 by Linda Anger

Dear Friends:

As we turn our faces and thoughts and actions to the New Year, we are reminded that there are few things truly valuable in this world and this life. Contentment is one of them. The essay below was written by Napoleon Hill many years ago, but holds much for us to consider and move towards in our own lives. We hope it has meaning to you.

The Lucid Business Team - Jeff, Erin, Rita, Linda, and the rest of the staff.

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Consulting for Business, Marketing Your Business

Fear versus Inspiration in Sales

December 11, 2012 by Linda Anger

Find their pain and exploit it… that’s the basis of most sales training programs. Find their pain, find their fear, and get them at the gut.

Yes, it’s true. Going for the gut increases your sales.

And the question remains: Do you really serve yourself and your customers/prospects when you come from a space of pain/fear?

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Consulting for Business, Marketing Your Business

How to Be a Small Business with a Big Presence in the "D"

December 04, 2012 by Linda Anger

Building a reputation as a “player” in the metro Detroit business community has been a small-business challenge for years, but it needn’t stay that way, says Kelly Oles, Corporate Partnership Development Manager for Palace Sports and Entertainment.

“Under our new management, there are affordable print, broadcast, and event options for small businesses that are surprisingly affordable,” Kelly says. “People shouldn’t be scared off by the perception that partnering with the Palace is beyond their budget.”

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Marketing Your Business

TechTown Mentor Celebrates First Thanksgiving as a Citizen

November 21, 2012 by Linda Anger

When 18-year-old Faris Alami arrived in America in 1990, he was fleeing Sadam Hussein’s invasion of Kuwait. Faris and his family were stateless Palestinians residing in a Kuwaiti border town.

Fortunately, he was welcomed to America by a cousin residing in Arizona.

“That Thanksgiving, everything was very strange to me. I couldn’t make sense of a country that dedicated a holiday to turkey,” Faris says. “As a kid my exposure to America was in stories of ‘Cowboys and Indians.’ What that had to do with turkey was beyond me.”

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Blog your Way to Social Media Stardom

November 09, 2012 by Linda Anger

Ever since sites like Wordpress were birthed, people have been launching blogs and linking to them in their social media networks.

Or at least they do it for a while.

Then the blogger runs out of topics, moves to a new job, or just gets bored with the whole thing. The blog fades into obscurity, and the business owner figures all the other social media “stuff” will take up the slack.

Not so, says Jeff Bullas, a globally recognized social media star and technology expert, and he’s joined by others such as Adam Singer of Future Buzz and Darren Rowse at Problogger.

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Marketing your Content, Marketing through Social Media