Linda Anger

Recent Posts

4 Reasons Blogging is Better for Business than Twitter

August 06, 2013 by Linda Anger

What am I, crazy?

Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don't world communications revolve around Twitter?

To answer the first question, there was a Waylon Jennings song some years back titled, “I’ve always been crazy, it keeps me from going insane.” Enough said on that one.

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Blogging Creation Services

Video or Podcast: Which is Right for your Business?

July 17, 2013 by Linda Anger

Video or Podcast: If you are a business owner it is no longer a question of whether you should invest in internet broadcast such as YouTube or a Podcast. The only question is: which is right for your business?

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Marketing through SEO

What Your Social Media Photo Says About You

July 09, 2013 by Linda Anger

What does your Social Media Photo Say About You?

Maybe you think that photo of you and the grinning kids at the beach shows your "fun side." Maybe you think a sardonic smile and half-wink makes you look sophisticated.

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Marketing through Social Media

Blogging: The Rule of Authority

June 26, 2013 by Linda Anger

On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When we matured, we also honored the orders of our boss, attorney, or doctor.

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Marketing your Content, Marketing through Social Media

How to Make Google Like Your Blog and Rank it Higher

June 24, 2013 by Linda Anger

Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google.

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Marketing your Content, Marketing Strategy & Plans, Blogging Creation Services

Do Stock Images Hurt Website Rankings?

June 21, 2013 by Linda Anger

Do Stock Images Hurt Your Website Rankings?

Adding images to your website is a good thing. From the reader’s perspective, images help people connect to your words and add visual interest.

Meanwhile, the SEO industry and web developer community has been questioning whether Search Engines mark you down for using stock images rather than original images.

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Marketing Through Website Design, Marketing through SEO

Macomb County Businesses Honor Retiring Champion Ron Current

April 02, 2013 by Linda Anger

Ron Current

When Ron Current retires as Vice President of the Sterling Heights Regional Chamber of Commerce and Industry on April 11, 2013, the face of business and industry in Macomb County will change dramatically.

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Your Words are Your Reputation

April 01, 2013 by Linda Anger

It used to be that reputations were ruined by pencil scrawls on public bathroom walls, or derogatory notes passed in class. A single word or phrase could destroy your life – but that is ancient history, right? Not so.

Every post on your websites, blogs, or social networking sites impacts your personal and business life.

Now, I am a writer by trade, so maybe I’m hypersensitive. But from my perspective, messages containing spelling or uncommon usage errors cause me to question whether the author pays attention to quality in other aspects of their business — particularly when I see similar errors across multiple messages.

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Marketing through Social Media

Want to increase your Marketing ROI? Build Effective Landing Pages and Invest in Google AdWords

February 08, 2013 by Linda Anger

What is a Landing Page?

A Landing Page is the place you want people to go to find specific information or offers on a product or service. Landing Pages carry your branding and contact information, but in most instances, they are not visible from your main web navigation. The sole purpose of a Landing Page is to cause a prospect to take a specific action—most commonly, to fill in a form, or to make a phone call. Landing Pages serve an entirely different function than your "main" website.

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Marketing via Pay-Per-Click Programs

The Most Misunderstood Marketing Tool in the World

February 01, 2013 by Linda Anger

One thing we’ve learned “for sure” over the last several years is that few businesses know much about the power of Google AdWords, and even fewer understand how it works.

At its most basic, AdWords is an advertising tool provided by Google, which facilitates quick connections between people looking for a product or service, and the people providing that product or service.

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Marketing via Pay-Per-Click Programs