Your homepage is your brand's welcome mat on the web. People will stop there before crossing the threshold to your website content. They'll form an impression about who you are, how welcome they are, and how you treat your guests. A winning homepage is one that does a great job with all of those things.
Think about the welcome mats of your friends & relatives. There's your festive aunt who has a personalized mat for each holiday, the dog lover with "Wipe Your Paws" out front, and the sibling who sorely needs to replace their threadbare mat (it's so useless, you don't bother wiping your shoes on it!)
What does your welcome mat - your website homepage - say about your business? (Pro tip: Be like your aunt!) How do you invite people in? Do you send the right message, drive users deeper into the site, and help qualified visitors do business with you?
That's what a winning homepage does. Let's talk about how to make one.