3 Ways to Build a Winning Homepage

March 09, 2015 by Erin Vezzetti

Before we start... What is a"winning homepage"?

Your homepage is your brand's welcome mat on the web. People will stop there before crossing the threshold to your website content. They'll form an impression about who you are, how welcome they are, and how you treat your guests. A winning homepage is one that does a great job with all of those things.

Think about the welcome mats of your friends & relatives. There's your festive aunt who has a personalized mat for each holiday, the dog lover with "Wipe Your Paws" out front, and the sibling who sorely needs to replace their threadbare mat (it's so useless, you don't bother wiping your shoes on it!)

What does your welcome mat - your website homepage - say about your business? (Pro tip: Be like your aunt!) How do you invite people in? Do you send the right message, drive users deeper into the site, and help qualified visitors do business with you?

That's what a winning homepage does.  Let's talk about how to make one.

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Marketing Through Website Design, Marketing Your Business, Search Engine Marketing

Joomla! Websites Under Attack

April 24, 2014 by Jeff McElyea

It is common knowledge that there are legions of hackers trying to gain access to websites around the world. It is accepted as part of having a web presence that someone (human or automated) will try to attack your site many, many times each day. We have recently learned of an unusual spike in such events, and wanted to share it with you.

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Marketing Through Website Design

Kickstart Your Goals for 2014

December 13, 2013 by Erin Vezzetti

It’s that time of year again. Time to set some goals. For many, goal-setting is an oft-dreaded activity, one where you sit in front of a blank screen or sheet of paper, infected with writer’s block, unable to bring anything of value to mind.

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Consulting for Business Growth

AdWords Success Tip: Prioritize Your Campaigns

August 15, 2013 by Erin Vezzetti

Working with Google AdWords you quickly learn: It is one thing to create and monitor the activity of a campaign. It’s another thing to know what actions to take based on the data you collect. You'll see AdWords Success when you learn to Prioritize your Campaigns.

Out of my own frustration, I researched and came across a system to analyze and improve campaigns, turning what used to be a drudgery into a relatively easy and enjoyable task.

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Marketing via Pay-Per-Click Programs

4 Reasons Blogging is Better for Business than Twitter

August 06, 2013 by Linda Anger

What am I, crazy?

Am I suggesting that you stop with the 140-character thing and get back to writing articles? Don't world communications revolve around Twitter?

To answer the first question, there was a Waylon Jennings song some years back titled, “I’ve always been crazy, it keeps me from going insane.” Enough said on that one.

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Blogging Creation Services

The Flip Side of Google AdWords "Automated Intelligence"

July 24, 2013 by Erin Vezzetti

Be careful when you let Google do the thinking for you in pay-per-click!

Last week, one of my Google AdWords clients ran through their entire ad budget within a few of days. That might be fine for some campaigns, but in this case, the plan was for those dollars to take them through the entire month.

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Marketing via Pay-Per-Click Programs

Video or Podcast: Which is Right for your Business?

July 17, 2013 by Linda Anger

Video or Podcast: If you are a business owner it is no longer a question of whether you should invest in internet broadcast such as YouTube or a Podcast. The only question is: which is right for your business?

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Marketing through SEO

What Your Social Media Photo Says About You

July 09, 2013 by Linda Anger

What does your Social Media Photo Say About You?

Maybe you think that photo of you and the grinning kids at the beach shows your "fun side." Maybe you think a sardonic smile and half-wink makes you look sophisticated.

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Marketing through Social Media

Blogging: The Rule of Authority

June 26, 2013 by Linda Anger

On or off-line, people trust, follow, and share the wisdom and content of those they feel have greater authority than themselves. As children we accepted the authority of our parents, babysitters, teachers, the police, and clergy. When we matured, we also honored the orders of our boss, attorney, or doctor.

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Marketing your Content, Marketing through Social Media

How to Make Google Like Your Blog and Rank it Higher

June 24, 2013 by Linda Anger

Part of Google’s Matt Cutts blogging presentation at a recent Word Camp shed light on how Page Ranking works, and how to make your blog relevant to your readers as well as to Google.

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Marketing your Content, Marketing Strategy & Plans, Blogging Creation Services